Cold calling by human or AI. Which is better?

Telemarketing has begun to flourish in the 1970s when a person dials numerous calls every day. Even an experienced professional can dial only 100 calls in 8 hours. Obviously, this was before the advanced solutions of the 21^st century, it begins to transform into modern-day telemarketing where we use modified software to achieve our goals that simultaneously lower costs and bolsters even the smallest company’s professional reputability. Telemarketing is used to expand a customer reach. Modern-day telemarketing solutions ensure increased efficiency and customer penetration, more productive contacts, and unprecedented performance and ease of use.

While telemarketing technology has undoubtedly changed since its humble beginnings, the explosive growth of widely available cloud services and machine-learning tools has provided call centers with powerful new AI capabilities to improve customer service in all forms. According to a recent poll, enterprise executives now rank customer experience as their top reason for investing in AI; cost reduction has slipped to second place.

The pandemic allowed it to integrate AI into the telemarketing industry. Due to the fact business was the transition to remote work and AI-enabled businesses to continue operating. To continue to care for their employees, customers, and brand reputation, contact center leaders turned to AI-based solutions such as predictive analytics to gather internal and external insights for employee empowerment and to drive competitive advantage in customer experiences. A recent study projected that the market for AI in telemarketing will grow to a whopping $3.5 Billion by 2026 as adoption has been accelerated by the pandemic.

AI enables human telemarketers to do more in less time. Human telemarketers equipped with AI technology multiply the revenue with minimal cost. Conversational assistants powered by AI aren’t just providing customers with the information they require; they’re also feeding human agents intelligent data and analysis to deliver better, faster results.

AI technologies assist sales teams in making better judgments to increase customer loyalty or happiness. A rising number of businesses are utilizing machine learning tools to transform hundreds of data kinds. When the scores reach particular thresholds, the software notifies sales staff and sends recommendations for customized offers such as refunds, discounts, or other advantages. Lower attrition rates and greater customer satisfaction scores are the commercial benefits.

Nonetheless, today’s AI has inherent limits. The disadvantage is that AI cannot be as efficient and compassionate as humans in many simple transactions. AI lack common sense; it is only driven by data. It analyzes certain patterns, but it cannot analyze the cause and effect of the problem. Human telemarketers are still more powerful than designed AI. Human telemarketers analyze effectively, apologize when required, and make the customer feel understood while creating a sense of urgency.

AI exists solely to aid human agents in serving clients more quickly, saving time and money. The most forward-thinking and customer-focused businesses will succeed in finding the proper balance of AI and human service agents, utilizing both to the best of their abilities and in collaboration. Artificial Intelligence with the combination of trained human telemarketers enhances business productivity and performance can reach up to the sky.